Spotlight On: Chris Phillips, SEHBAC Romford
Friday, August 14th, 2009In this, the first of our ‘Spotlight On’ posts we’ll be introducing Chris Phillips, who manages our South East team and works out of our Romford Double Glazing and Conservatory Show Centre.
How long have you worked for SEHBAC?
4 years; prior to this I worked for a couple of other Double Glazing companies in Essex.
How did you get into the industry?
By accident really. Originally I was a builder, but when the last recession hit I decided to change trades.
Which areas do you cover?
I manage the teams which cover London, Kent, Surrey, Berkshire, Buckinghamshire, Bedfordshire, Hertfordshire, and Essex. My area also extends south to Sussex, West to Oxford and North to Northampton. Day to day I’m based in Romford.
What do you think consumers are most interested in when it comes to purchasing windows and conservatories?
People are most interested in a company’s reputation, and want to have confidence in the sales person. it’s all about trust really. We’ve very lucky at SEHBAC as we get a lot of business as a result of existing clients recommending us to their friends and family.
What do people most ask you most often when they are looking to buy double glazing?
Price! Particularly in the current climate people are being careful with their money.
However, we do get asked a lot about the various of styles of double glazing - so people are also concerned about how the finished product is going to look. We’ve also had a lot of interest in our new coloured PVC frames - they are really starting to take off. We offer a range of colours - blues, greens, greys, white, reds etc. Obviously they’re not going to suit all types of houses, but on modern flats they look really smart.
What do people ask you most often when they are looking to buy conservatories?
Conservatories are particularly popular at the moment, as many are electing to ‘improve rather than move’, and the extra space a conservatory provides is really handy.
Conservatories have changed a lot over the years. I remember my Nan had a conservatory - it really wasn’t a usable room - freezing in Winter, boiling in Summer - not good. Now we can build conservatories which are usable all year round - people use them as dining rooms, living rooms, play rooms for the kids. Plus with modern self cleaning glass they’re much easier to maintain, keep clean and looking good.
Some are worried that they’ll be tied to a particular design - but it’s really not the case - you can pretty much have whatever you want. I guess some might also have concerns over planning - but again, most don’t require consent, and we’re happy to help guide them through the process.
Have you seen a trend towards people being more interested in environmental issues / savings on heating bills?
Yes I’d say people are more aware of green issues than before, and we’re now able to offer A rated windows which is excellent news.
PVC or Hardwood?
PVC - it’s maintenance free.
What do you do for fun?
I was going to be a pro golfer, I played trials for England, and used to play for Essex Amateur. Unfortunately I got injured in a car accident and so couldn’t continue to play competitively, but I still like to play.
Who would you get to play you in a film of your life?
Well, people used to say I looked like Steve McQueen…
If you were a superhero - what would your superpower be?
Invisibility.
What’s the biggest misconception you face in your line of work?
There is a stigma attached to the double glazing industry - pushy sales people, etc. At SEHBAC we don’t do that, we’re happy to quote for a job - but we’ll come in, measure up, go back to the office, pull together a quote and then send it on to the client. Our motto is ’no pressure, no hassle, no fuss’.
What industry improvements do you think will come about next?
Well, I’d really like to see tighter regulations on the double glazing industry, particularly with regard to selling practices. I think it would kill off the rogue traders, which could only benefit the industry as a whole.
How has the internet changed your job?
Well I’d guess we get around 60% of our enquiries via the web now - it just makes it so much easier for customers. They can book appointments online, view the range, etc. I think it’s made life a lot easier for everyone.
What are you most looking forward to in the next six months?
Well, we’re going to be having our new hardwood windows and doors range fitted in the Romford show centre. It’s already the best PVC double glazing and conservatory show centre in the South East; but now people will be able to compare PVC and Hardwood side by side in the same show centre. It’s going to be great for the customers.
Work stuff aside, I’m over the moon as my lovely wife’s expecting our second child on 19th December. We’re taking bets on whether it will be a boy or girl, so watch this space…
Steve McQueen image wikipedia




