Today’s spotlight is on Martin Dunnett, who manages our Suffolk team, and works out of our Ipswich Double Glazing and Conservatory Show Centre.
How long have you worked for SEHBAC?
20 years. Prior to working for SEHBAC I worked for two or three other double glazing companies. Before that I used to work for Ipswich Borough Council in their social housing department.
How did you get into the industry?
I was made redundant from Ipswich Council, and at the time I’d really had enough of the public sector and wanted a change. I saw that Zenith were looking for staff, so I thought I’d try my hand. Despite really liking the industry I left Zenith because I didn’t believe in the high pressure sales tactics that they wanted us to employ. I finally settled at SEHBAC (or SEH as it was then), because I much preferred their approach to selling.
Which towns / areas do you cover?
As the Sales Manager I’m in charge of the Ipswich, Chelmsford and Colchester showrooms; and cover Suffolk, Norfolk, Cambridgeshire & Essex (down as far as Chelmsford).
Which products do you sell?
Now my job is to manage the sales teams, so I don’t sell as much anymore; but I used to sell Double Glazing, Conservatories, Fascias, Soffits, Doors - the lot!
Now I only sell to my own customers. As I’ve been here for 20 years; some people ask for me, as I’ve sold to them in the past, it’s nice to continue the relationship, so I’ll sell to those people, but will pass the new customers on to my sales team.
What do you think consumers are most interested in when it comes to purchasing windows and conservatories?
Value for money! But people are also interested in getting the right product, be it a conservatory, double glazing etc, and of course they’re keen to make sure that the workmanship is up to scratch.
Ultimately they’re looking for a reliable company that they can trust.
Have you seen a trend towards people being more interested in environmental issues / savings on heating bills?
I have seen a trend towards people asking about heat insulation values, but I think that people are unsure of the difference between the various window ratings. I think that there’s still a job to be done in terms of educating customers, as window ratings are a little more complex than the rating which they place on white goods which are arguably easier to understand.
What’s the best thing about your job?
Every day is different, and brings about new challenges which I enjoy. I’m a people person, which you definitely have to be as it’s a very customer facing role. I also like that it’s not strictly office based, and it’s certainly not 9 to 5.
What do you do for fun?
I play Bridge - funnily enough quite a few members of my Bridge Club are customers.
I’m also an Ipswich Town season ticket holder, so between football, Bridge and my five children I’m kept pretty busy!
If you weren’t in double glazing/conservatories what would you be doing?
I’d probably still be in social housing, or perhaps in another sales job.
Who would you get to play you in a film of your life?

Order my windows, go ahead, make my day...
Clint Eastwood. Because I really like him as an actor.
If you could have lunch with anyone, alive or dead who would it be?
Jimmy Page, guitarist from Led Zeppelin. I’m a big fan.
If you were a superhero - what would your superpower be?
I’d like to be able to read people’s minds.
PVC or Hardwood?
When it comes to double glazing, I’d choose Hardwood for looks, but PVC for practicality.
What’s the biggest misconception you face in your line of work?
Some people think that all double glazing salesman are rogues, and indeed some are. Of course at SEHBAC we don’t employ those sort of dishonest practises, but unfortunately the industry is still blighted by those that do.
What industry improvements do you think will come about next?
I imagine that in the not too distant future we’ll see window manufacturers moving away from UPVC to another material - e.g. composite windows. We already do composite doors, and the potential for a wide range of colours and finishes is much broader.
We’re also seeing aluminium making a comeback; mainly due to commercial demands; but also because of the look, - it has a slimmer profile, and sleeker lines - it can also be made any colour you like. We’re having an aluminium orangery installed in the Ipswich show room later this year, and Chelmsford will follow.
What are the biggest challenges the industry faces?
I think we do need to stamp out the rogue traders, they give the industry such a bad name.
I also think that at some point we’ll see a saturation of UPVC windows - because they last a long time - people won’t need to replace them. I think that as an industry we’ll need to diversify and offer other products.
Clint Eastwood image Wikipedia